SEO Expert
Simple Benefits of Article Marketing You Should Know
Many internet marketers first start promoting products using article marketing. Most people go about their article marketing in an ineffective way that takes a lot of time and yields mediocre results; read on, if you would like to avoid some common mistakes.
Effective article marketing is well known to raise page rank of website and individual web pages. Google places a large emphasis on page rank; and article marketing can give your site the edge it needs to compete. The more sites you can get your article posted to; the more backlinks your site will eventually have pointing to it. However, when your article lands on pages that have a high page rank, it gets contributed to your page. High PR backlinks to your site can raise your own site's PR and give you a boost in the search results. The largest share of internet searches belong to Google so; why not optimize your site for them? Google will usually show your site preference over others when a search is done if you have a high page rank. Your articles can bring you traffic from multiple sources. What's more, when you increase your page rank this way, it stays the same for long because your articles published on the other websites can be there for years. Also, keep in mind that sites that have a high page rank sell for a lot more than ones with a low one. Article marketing also helps you create a positive goodwill with your readers. Quality content will help you build rapport with your audience and they will come to respect you and your work and be willing to buy products you recommend. Whatever you do, always put out quality content and you will be well accepted by your market. To put yourself in their shoes, all you have to do is remember an experience when you read an article that had your undivided attention from beginning to end. You would more likely subscribe to their list over another author. That is the effect that a quality article has on people; it will take you out of the information seeking phase and put you right into a sales funnel. Believe it or not but good content is the best way to form a relationship with your viewers in the online world.
Last but not least; once you start writing and publishing articles on a regular basis, people in your targeted niche will start seeing you as an expert they can count on. The more status you have among your readers, the more receptive they'll be to your offers. In this manner, you can accumulate regular readers who find your articles useful and who may consult you if they have questions. You then move from being just another article writer to an established expert in your niche. As you become better known, your articles will be increasingly valued and spread around the internet. Article marketing can produce extraordinary results for your business if it is done effectively.
Source: Art Osei is our guest SEO expert who also writes articles on the subject of Seo Centro.
People love a good treasure hunt, and that’s what Bing is banking on with its interactive marketing campaign for Jay-Z “Decoded.”
The complex ad campaign involves book pages hidden all over both the real world and the virtual one. The object is to use the combined forces of the world’s population to uncover and ‘decode” all of the pages before the book comes out in print on November 16. Random House is publishing the memoir but word is that Bing is paying for the campaign which couldn’t have been cheap.
Here’s how it works. You go online to Decode Jay-Z with Bing and get a clue which pops up over a Bing map. The first clue is this:
“Find your first page in the NYC district where Jay and Leo saw Wale at the Highline.”
Don’t know the answer? That’s where Bing comes in. The search box is located under the response box and I’ll admit I had to use it to find the answer, which I got from other reporters writing about this story. Not how they intended it to go, I’m sure. The second clue though said Jay-Z mentioned this “Phillip” in a Time-Out article. Use the last name to find a fancy art gallery in the area (Chelsea). Now I had to use Bing in the way it was intended. Found the article, got Phillip Seymour Hoffman. Hoffman, Chelsea and art gallery got me to the Nancy Hoffman Gallery and voila, I was in like Flynn.
Unfortunately, I don’t live in New York, so I had to depend on a local to go to the gallery and shoot a photo of the page which is on display as a piece of art. Pretty cool. The people who saw the page in person were able to get a code which they enter online for a chance at a prize.
For the housebound among you, there will also be online scavenger hunts for pages so you can win without leaving the house.
It’s a monumental project and I can’t imagine the kind of coordination it took to put this together. The ROI comes back in a couple of ways. First, Bing is getting a huge amount of publicity and traffic just for hosting this thing. Random House expects to sell through the first printing of the book even though it will be fully available online. Jay-Z is getting his royalties and lots of buzz.
The second level of return is on dollars and buzz generated for each spot where the pages are located. David Droga, creative chairman of Droga5, the New York agency that is behind the campaign said that pages will turn up in the most unlikely places including at the bottom of a hotel swimming pool, inside jackets in a store window or on the felt of a pool table.
“People were lining up to be part of this, like premium hotel brands and sports stadiums. It’s a sincerely mutually beneficial partnership. At the center is Jay-Z’s book, but all the players at the table stand to benefit.”
As of this writing, seven pages were released, seven found and six decoded. Looks like they’re off to a great start, and I’ll bet that by the time this game comes to an end, they’ll have more players than they ever anticipated.
What do you think of this campaign? Is it likely to push Bing to beat Yahoo in the search engine wars? Or will it be a one time glut of traffic that falls away when the game is over?
Social Media Monitoring in Just 60-Seconds. Guaranteed!
You know how we feel about research here at Marketing Pilgrim. If you don’t have your ‘grain of salt’ hat on when you read most surveys and reports you could be led down a path that isn’t what you thought it might be.
The latest version of this is a report from Nielsen (as reported by MediaPost in an article titled “More Confidence, More Advertising) about increased ad spending trends. Here is the chart that was of most interest to me. Needless to say, when I saw it I had a few questions.
First, take a look at the sectors that have increased their ad spend the most. Automotive and things connected to automotive. Where is that ‘confidence’ coming from? Well, read some of the details behind the numbers and you may be able to guess.
Overall, there was a 3% increase in the top 10 product categories, with the largest growth by far seen in automotive and auto insurance. The automotive advertising was driven largely by increased spending by General Motors, which was up 73% over 1H09. Ford and Toyota also grew their ad spending by 15% and 22% respectively. An increase of 82% for UAW Health Care Trust contributed to the first half growth in the auto insurance category. All other categories, except department stores (+5%) and restaurants (+2%) showed declines in the first six months of the year.
Ok so here I go with my take on this. General Motors advertising up 73%. All that says is that your tax dollars are hard at work. With the government owning the majority of the company you might expect that there is a critical need to get some revenue since now if GM tanks we are all shareholders to a degree. Is the ad spend increase due to the market and the current success of GM? Hardly. That increase is a bailout increase not a result of confidence. It’s about PR and appearing to be strong. I don’t think it’s because of their stellar performance and confidence in the market.
Look at the other automakers. Ford (no stimulus) up 15% which is likely because they are just keeping pace. Toyota? A Toyota ad spend increase has little or nothing to do with consumer confidence. In fact, it’s quite the opposite because it has everything to do with corporate incompetence! They have been such a reputation and PR train wreck this entire year they have to advertise just to reassure people that they are not really as stupid as they appear! It’s like reporting that gas companies increased ad dollars is due to success and BP led the charge with huge increase in ad spend. Would that spend be due to consumer confidence or saving their behinds?
Look, I am not trying to pee on everyones’ Corn Flakes by saying that there is no real ad spend increase. I am just pointing out the truth of these matters rather than trying to BS my way into believing something that appears to be pretty weak at best.
We all want things to turn around. But to put money into an advertising environment that is unhealthy just because we are told it’s getting better when it’s really not, is not good for anyone. If companies throw more money down the drain advertising to a public that can’t buy anything due to the economy that will only serve to slow a recovery.
Personally, I just like the truth and it often lies well beneath the numbers that get paraded around on the surface. No one likes to be misled and trying to manufacture a reality that is not based on facts and reality is bad practice. Oh and by the way, sometimes the truth is harsh but until we learn to deal in it vs. a business fantasyland we will continue to take beatings like we are taking now.
Sermon over. Resume your day .
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